BRAND STRATEGY PART 2: TONE OF VOICE - THE 6 BRAND PERSONALITIES

EMILY PENNY - BECOLOURFUL

Emily is a writer and brand strategist with an MA in marketing and a 25 year career under her belt. In her London agency days she worked with John Lewis, Channel 4 and Gordon’s Gin. She founded Becolourful in 2012 to help turn ‘products’ into ‘brands’.

Building on the last workshop which looked at ‘what’ you want to say, this session looks at ‘how’ to say it. The focus is ‘tone of voice’. Emily will help you think about the kind of personality you want for your brand and how language might help you shape that. Emily will be sharing her brand voice framework based on six common brand personalities.