BRAND STRATEGY PART 1: BRAND POSITIONING - FINDING YOUR NICHE

EMILY PENNY - BECOLOURFUL

Emily is a writer and brand strategist with an MA in marketing and a 25 year career under her belt. In her London agency days she worked with John Lewis, Channel 4, and Gordon’s Gin. She founded Becolourful in 2012 to help turn ‘products’ into ‘brands’.

This first workshop covers some ideas central to brand strategy. Emily will show you how to find your strength by choosing a niche target market and defining your brand position. She will be road-testing her brand framework tool covering 12 common brand positions. This is brand strategy made simple – just pick one!

This workshop helps you think about ‘what’ you want to say. The next workshop will look at ‘how’ to say it.