PR Senior Account Executive - Job Specification
Day to day responsibilities:
- Help manage a portfolio of approximately 4-5 client accounts and develop a deep understanding of client needs, ensuring timely and effective delivery of appropriate services.
- Being the engine room in your team to ensure actions are identified and completed in a timely manner.
- Create media lists, and track all coverage in our reporting tools.
- Draft press releases, case studies, opinion articles and other written materials to a high standard.
- Liaise with clients - often independently - regarding press campaigns, projects, and PR solutions.
- Work with account directors to deliver and manage projects within agreed timeframes and budgets.
- Build and nurture relationships with key media contacts on a daily basis.
- Responsible for Frame PR written content for social media, blogs, and PR press.
- Keep a keen eye on social media each morning, and track for media opportunities to piggyback on.
- Subscribing to relevant newsletters and podcasts to keep abreast of the start-up world.
What does 'good' look like:
- Developing a positive, fully engaged, organised and trustworthy relationship with each client, ensuring the client is always happy to hear from and see you.
- Having a genuine desire and proactively engaging with traditional and social media on a daily basis and being able to present opportunities noted to clients.
- An ‘ideas person’ - often presenting new feature ideas to the internal team, and to clients.
- Having a keen desire to write, and producing clean and clear written work.
- Being highly organised with an ability to manage multiple projects simultaneously.
- Showing excellent listening skills – capturing all salient points a client makes during every interaction and ultimately knowing what clients really want.
- Demonstrating first-rate note taking skills – sharing and communicating relevant information effectively so it doesn’t get lost.
- Nurturing brilliant relationships with journalists, and not being afraid to use the phone, or meet the media face to face.
- Driving outstanding results beyond just hitting targets.
Contact Julie@framepr.co.uk