IS MARKETING EVER REALLY ETHICAL?

CHRIS THORNHILL - CEO, GROWTH ANIMALS

If you’d like to learn how marketing can be a driver for good (as well as a driver of profit), then Chris Thornhill, Co-Founder & CEO of ethical marketing agency, Growth Animals, will share with you the pitfalls of unethical marketing and tips on how to put ethical marketing into practice.

Chris’s animal personality is a Falcon, which means he’s imaginative, decisive, and can have a slightly short attention span. He’s also on a mission, to clean up marketing and put ethics right at the forefront. Chris spent the first fifteen years of his career launching and growing brands across the globe for high profile businesses like AutoTrader, Carlsberg and Goodwood. It was only after he joined the charity, Dementia Support, as a Trustee, that he was inspired to take his experience and values to the wider community. When Chris and Co-Founder, Jen Bayford, set up Growth Animals, in the height of the pandemic, they were inspired by the trifecta of helping SMEs through their extensive brand experience, giving back to society through charitable time and donations every time they won business and, the opportunity to educate people how marketing can be practiced in an ethical manner. Growth Animals mission is to help businesses grow their bottom line AND positive impact, through marketing that is helpful and inspiring, not manipulative or intrusive.