BRAND NAMING & THE BIG IDEA FOR YOUR BRAND

Emily Penny

Often the strongest brands are built on seemingly simple ideas. Your brand name is a great way to express a core idea, stand out, and start to tell your story. A good one helps people connect with and remember your business. Emily will be showcasing recent brand naming and messaging projects and discussing considerations like brand personality, future strategy and trademarking.

Emily is a brand strategist and writer who specialises in brand naming and brand proposition. She relocated to Chichester after working in London design agencies and now runs her consultancy Becolourful.co.uk working from Rume2.