LEAD GENERATION DURING A PANDEMIC

JULIA HAVILAND - BRITTAIN MARKETING

Join business expert Julia as she gives an overview of the methodology of lead generation & the stages and the engagement process. Including strategic planning, call structure and management of data.

“In the UK and around the world, we are experiencing a very surreal, worrying and challenging time, both as individuals and businesses. But we will get through this, and when we do, will your business be ready?

At Brittain, we have seen some interesting commercial dynamics in the market sectors we work within, but it is far from all bad news. Yes, thankfully more and more companies have set up home working for their staff, but they are still happy to put us through to these people at their homes, people who not only have more time, but are far more open to a conversation.

Business continuity remains vital, for our own businesses and for the economy as a whole. High level telephone engagement is more essential than ever before, and is something that maintains business momentum and when the markets start to rally, ensures you are there, prepared and ready to capitalise on what we believe will be a surge in new business opportunities. This is what we do, and we’re very good at it.

There are a range of things you could be doing, but doing nothing should not be one of them. We will get through this, and when we do, will your business be ready?”